I had heard of rhetorical devices before but never
took the time to purposefully search for them until class Monday. I never
realized how often they are used and how I get sucked into them.
One rhetorical device that I noticed being used
quite frequently was the appeals to emotion. Though there are many used in
everyday commercials and especially during the political debates the appeals to
emotion is used A LOT.
The website your logical fallacy explains the appeal
to emotion as “to manipulate an emotional response in place of a valid or
compelling argument” (Richardson, Smith
& Meaden, 2012)
Richardson, J., Smith , A., & Meaden, S. (2012).
[Web log message]. Retrieved from http://yourlogicalfallacyis.com/
*Example one: This was mentioned in class but was one
of the first that I thought of. That is the ASPCA commercials where they play
sad music and show the sweet little faces of animals in cages or right after
being rescued from abusive situations. They show the pictures and then ask for
donations. (how can you possibly say no to that!)
*Example two: The starving children in Africa or
those few commercials that show the hungry children in our country. They show
starving children then ease right into if you give ___ a month you will save
__# of children’s lives.
*Example three: During the presidential debate Obama would
be asked a question and would begin his answer with a sad story from his past
then ease into answering the question. Though that can be quite annoying (whether it be Obama or Romney doing the
same thing) it does work in many cases.
Hello Adria i totally agree with how you feel towards the Appeal to Emotion Rhetorical Device. The ASPCA do use sympathy to get to the avarage person watching the commercial to try to get people to feel sad for the animals, and getting people to donate to the organization. Then its the starving Africans that look like they could die at any second, and they claim if we dont donate to the cause we would be the reason some lil boy or girl die which will be real emotional for some people
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I agree that many of the commercials that seek donations for their cause try to appeal to our emotions through music and sad visuals. I am generally o.k. with this if there purpose is to serve a good cause and the music and visuals are authentic to the situation and are used to communicate real emotions people would feel if faced with their situation.
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